Books

Management Decisions (published in German)

Management Decisions (published in German)

Various authors including Clemens Koob

Springer Gabler 2017

Champions are not simply born overnight. It takes time to become an excellent company. What distinguishes these champions from competitors? The book outlines tools that help companies excel.

buy now (Springer)


 
Always Ahead in Marketing (published in German)

Always Ahead in Marketing (published in German)

Various authors including Kerstin Bolliger and Clemens Koob

Springer Gabler 2015

There will be paradigm shift in marketing communications, from an advertising to a content-driven approach. Our contribution to the Festschrift dedicated to Anton Meyer explains the reasons and consequences of this shift.

more


 
Yearbook Marketing (published in German)

Yearbook Marketing (published in German)

Various authors including Clemens Koob and Kerstin Bolliger

Kömedia Verlag 2014

Which trends will shape the media landscape over the next years? And what are the implications for marketers?

more


 
Tourism Trends and Advances in the 21st Century Conference Proceedings

Tourism Trends and Advances in the 21st Century Conference Proceedings

Various authors including Clemens Koob

University of the Aegean 2014

In past research, the concept of consumer ethnocentrism (CET) has been related to consumer purchasing behavior of products, but not to travel behavior. The present study analyses how CET affects consumers’ intentions to visit foreign countries. Given the ongoing economic crisis in Europe, special attention is paid to the effects of consumer pessimism on CET. Based on a survey of 474 Greek and German university students and with the help of Structural Equation Modeling, we were able to show that under conditions of animosity and economic recession consumer pessimism has a direct positive effect on CET which in turn affects in a negative way the intention to visit a foreign country. Moreover, CET has a negative direct effect on cultural openness which itself is positively related to the intention to visit a foreign country.

more


 
Excellent Management Decisions (published in German)

Excellent Management Decisions (published in German)

Various authors including Clemens Koob

Springer Gabler 2014

Champions are not simply born overnight. It takes time to become an excellent company. What distinguishes these champions from competitors? Clemens Koob and other experts derive specific recommendations and outline tools that help companies excel.

buy now (Springer)


 
Branding for Success (published in German)

Branding for Success (published in German)

Various authors including Clemens Koob

Matthaes Verlag 2010

A good brand is a powerfully good tool in hospitality. Branding for Success helps you understand and harness that power and shows how to build strong hotel brands.

buy now (Amazon)


 
Building and Nurturing Brands (published in German)

Building and Nurturing Brands (published in German)

Various authors including Clemens Koob

Jean Frey/ Bilanz 2005

Brands are a main source of competitive advantage. This rule does not only apply to brands like Coke, Nestlé or BMW - Managers of SME need brand building and brand management skills, too. The guide to «Building and Nurturing Brands» helps SME with their brand management.

buy now (Bilanz)


 
Roadm@p to E-Business (published in German)

Roadm@p to E-Business (published in German)

Various authors including Kerstin Schoegel

Thexis 2002

Today, business environments ask for innovative, flexible, customer-centric and efficient e-business solutions. Familiar and traditional planning concepts and models are less and less applicable to this business environment and the specific e-business challenges. The book provides executives with new and viable tools and concepts for their e-business engagements.

buy now (Amazon)


 
Tourism Marketing Case Studies (published in German)

Tourism Marketing Case Studies (published in German)

Various authors including Clemens Koob

Vahlen 2001

The book contains an impressive array of case studies in tourism marketing from core areas such as tourist destinations, tour operators, hospitality and transportation. Managers will sharpen their analytical and decision-making skills with this collection of case studies.

buy now (Amazon)


 
Business Modelling

Business Modelling

Author: Kerstin Schoegel

Fördergesellschaft für Marketing 2001

Business modelling is a term that is all over the place. But what does it really mean? The book shows how a business model is not just a business idea, but a well-balanced strategic concept, characterised by an emphasis on well-defined distinctive skills, the ability to exploit these in different markets, the capacity to participate in stable networks, and to take advantage of resources and capabilities. To be clear about the business model and to keep it up to date with changing market environments therefore is vital to every successful business. The book gives definitions and explanations, and shows how to manage a business model successfully.

buy now (Amazon)


 
Value-based Portfolio Management (published in German)

Value-based Portfolio Management (published in German)

Author: Clemens Koob

Kirsch 2000

Companies worldwide face the challenge of value-based portfolio management. This book examines classical portfolio management tools and highlights their restrictions in times where the idea of shareholder value has become vital for business success. The book also presents new, innovative and viable portfolio management techniques that will help executives with the value-based management of the corporate portfolio of business units.

buy now (Amazon)


 
Offensive Marketing (published in German)

Offensive Marketing (published in German)

Various contributors including Kerstin Schoegel

Haufe 2000

Offensive marketing comprises a set of attitudes and methods that enable a company to innovate continually, to plan what is best for them rather than following competitors, and to respond to competitive moves by counter attack and not by imitation. Offensive marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. This book is an essential resource for all marketing professionals that are interested in achievable strategies and profitable marketing.

buy now (Amazon)


 
The Services Marketing Handbook (published in German)

The Services Marketing Handbook (published in German)

Various authors including Kerstin Schoegel

Schäffer-Poeschel 1998

The Services Marketing Handbook provides a comprehensive review and deep analysis of services marketing issues, practice, and strategy. It is an all-embracing reference book, written for all those marketers that recognize the vital role that services play in today’s economy.

buy now (Amazon)