In the News
The value of content (in German)
in: 1 – Content Marketing für Alle, 01/2016
What makes good content? Will content marketing replace classic advertising? And what role does content marking play for German firms? Short interview with Clemens Koob, managing director at zehnvier research & strategy.
Advertising context has an effect on brand image (in German)
in: Horizont Extra 43/2016
TV advertisements do not occur in a vacuum, but appear integrated in programs on TV. Recent zehnvier research shows: advertising context has a significant effect on consumers attitudes toward the brand. Selecting an appropriate context for advertisements is thus an important decision.
Content Marketing: Performance Measurement Pays Off (in German)
in: persoenlich April 2016
Today, only a minority of companies systematically measure the impact and success of their content marketing activities. The Content Marketing Forum therefore talked to Clemens Koob, Managing Director at zehnvier, about the opportunities offered by systematic performance measurement.
More and More Content - Digital Channels on the Rise (in German)
in: persoenlich January/February 2016
Swiss companies invest more in Content Marketing. In particular, digital channels are on the rise. What are the reasons for this? And how do firms implement Content Marketing in practice?
Content Marketing - A Case for Agility (in German)
in: Werbewoche 21/2015
Clemens Koob, MD at zehnvier, held a keynote at the Content Marketing Forum Executive Day in Zurich, Switzerland. He presented the results of a landmark study on the international state of the art of content marketing and its future perspectives.
Firms and communications agencies will cooperate even more closely (in German)
in: persoenlich November 2015
Digitisation and Content Marketing will fundamentally change cooperation between firms and communications agencies.
Customer magazines: an effective weapon to increase customer loyalty (in German)
in: Sparkassen Markt July / August 2015
Customer magazines are an effective medium for building and retaining loyalty - even in the digital age.
There is life in the old dog yet (in German)
in: Egger & Lerch Blog July 2015
Regarding employee and inhouse communications, the trend is towards a more content-driven communications approach. Contrary to the commonly held belief that classical employee magazines are outdated, recent zehnvier research suggests that print magazines will have viable future.
Content Marketing: A Question of Definition (in German)
in: Horizont 46/2014
Forum Corporate Publishing takes the lead in German Content Marketing debate - and presents new report on the status and future of Content Marketing.
The Rise of Content Marketing (in German)
in: Corporate Gate November 2014
Content Marketing is on par with traditional advertising and public relations. Clemens Koob, Managing Director at zehnvier research & strategy, explains the rise and critical success factors of Content Marketing.
KircherBurkhardt and BurdaCreative merge to form C3 (in German)
in: Werben & Verkaufen 39/2014
KircherBurkhardt and BurdaCreative merge to form C3, a leading European content marketing player. What are the implications?
Getting Over Your Fear of Performance Management (in German)
in: Werkstattbrief 8/2014
Companies and corporate publishing agencies should have the courage to thoroughly measure and analyze the impact of their Content Marketing activities - says Clemens Koob, Managing Director of zehnvier.
Mobile Content (in German)
in: Horizont 46/2013
The autumn edition of the Corporate Publishing Barometer shows that Mobile Content offers great opportunities.
Mixing is the key to success (in German)
in: Die Besten Marken 2013
Media usage patterns are changing. One driving factor is the rising adoption of the mobile web. The next generation of consumers is growing up with mobile media right from the start. In this interviews, Clemens Koob, MD at zehnvier, outlines the opportunities and challenges marketers face today and in future.
Print inspires Powershopping (in German)
in: acquisa 11/2012
Editorial Shopping is a new trend with respect to Corporate Media. Its key feature: journalistic content is blended with shopping incentives. True to the motto: Content meets Commerce.
Corporate Videos: A Rising Trend (in German)
in: CPWISSEN, 19.11.2012
Corporate Videos are becoming an ever more important part of the marketing mix. This is a result of the recent CP Barometer.
Corporate Media: Communication objectives need to be clearly defined (in German)
in: Deutsche Post CP-Portal, 05.11.2012
Clemens Koob is a co-founder of the marketing research and consulting company zehnvier, based in Zurich / Switzerland. Since 2010, he is also a professor of marketing research and strategic marketing at the University of Applied Management in Erding near Munich, Germany. According to his experience, one of the most common mistakes in using Corporate Media is failing to define clear-cut communication objectives.
active-13 Thinktank: High Quality Content is Critical Success Factor for Mobile Communications (in German)
in: CP MONITOR Online 22.08.12
Mobile Communications is on the verge of a breakthrough. However, most companies and communications service providers are not yet ready for the mobile era. This is a result of a recent roundtable discussion of the active-13 thinkank of communications experts.
CP Baseline Survey: Digital Media on the Rise (in German)
in: CP MONITOR 2/12
In the German-speaking area, annual Corporate Media investments increase to approximately 4.7 billion Euro. Three out of four decision makers see Corporate Media at eye level with classic communication instruments like advertising and public relations.
Content and Commerce: Formula for Success (in German)
in: CPWISSEN, 27.06.2012
A new zehnvier study reveals that 85 percent of the companies in the german-speaking area use corporate media within their marketing mix.
Content Marketing: Digital Media Gain in Importance (in German)
in: media spectrum 6/7.2012
Thanks to stable revenues and a substantial trend towards owned media, the Corporate Publishing sector is getting more and more appealing for service providers.
Banks see opportunities in Tablet Publishing (in German)
in: BANKMAGAZIN 03.12
Tablets and Smartphones become more and more important for consumers. Several banks jump on this trend and offer their customers e-zines.
Russian companies trust in Corporate Publishing (in German)
in: CPWISSEN, 06.02.2012
For Russian companies, Corporate Media gain in importance. However, many companies do not yet tap the full potential of Corporate Publishing. These are two key findings of the first analysis of the market for Corporate Publishing in Russia.
Printing on one`s own account (in German)
in: PROFITS 01/12
Forward-looking CEOs go on the offensive regarding corporate communications and increasingly rely on customer and inhouse magazines.
Editorial Shopping (in German)
in: CP MONITOR 4/11
Editorial Shopping revolutionizes Corporate Publishing. As a new class of media, it combines Content and Commerce.
Corporate Media strengthen brand sympathy (in German)
in: CPWISSEN, 15.09.2011
Customers value corporate media. Print media are still relevant, but digital media become more and more important. This is a result of a new study realized by zehnvier on behalf of the Forum Corporate Publishing.
Corporate Publisher Become Tablet Experts (in German)
in: CP MONITOR 2/11
More than 35 percent of the service providers united under the Forum Corporate Publishing have already realized projects for tablet PCs. Another 30 percent offer Tablet Publishing services. These are results of the fourth CP Barometer.
Corporate Publishers: iPad fever is going around (in German)
in: Werben & Verkaufen Online 18.04.2011
For the fourth time, the European Institute for Corporate Publishing (EICP) and zehnvier research & strategy have realized the Corporate Publishing Barometer to analyze current trends and developments in the CP market.
Public television puts consumers into a good mood (in German)
in: absatzwirtschaft.de 07.04.11
The effectiveness of TV ads essentially depends on the context in which the ads will be presented. An empirical study from Switzerland analyzes the context conditions of public and private television.
Simultaneous Communications (in German)
in: Werben & Verkaufen 10 2011
Customer magazines have to meet several demands: (Re-)Building trust, polishing corporate image, providing a real benefit to readers, selling banking products. At the same time they should look good.
Swiss consumers love Swiss TV (in German)
in: innovations-report 11.03.2011
A study realized by zehnvier shows: The effectiveness of TV ads essentially depends on the context in which the ads will be presented.
Mapping the consumers mind (in German)
in: impact March 11
Thanks to a new, implicit research approach, it is possible to map the consumers mind.
Why people tune-up their bodies (in German)
in: Spiegel Online 22.01.2011
Lip enhancements, breast implants, cosmetic nose surgery: the market for esthetic surgery is booming.
Billions can not err
in: Bankmagazin 01.2011
Corporate magazines thrive and prosper - even in the digital era. Obviously, they do have some arguments on their side.
The cloud takes off (in German)
in: Handelsblatt Beileger 28.10.10
Life2-Study: More than 80 percent of IT decision makers expect cloud computing to become mainstream / 60 percent are interested in private cloud solutions.
Digital Customer Magazines on the Rise (in German)
in: PAGE 08.10
According to a recent zehnvier study digital customer magazines are on the rise in the german speaking area. Almost 90 percent of the companies rely on digital corporate media.
CP Going Digital (in German)
in: absatzwirtschaft.de 23.06.10
Regarding corporate media, digital formats are on the rise. This is the result of a new zehnvier study realized for the European Institute for Corporate Publishing (EICP) and the Forum Corporate Publishing (FCP).
Custom Spreads Around the Globe
in: Advertising Age, March 8, 2010
From the most developed international custom media markets to less developed markets in Latin America and Asia, more and more companies are integrating custom programs into their marketing mix.
Blick am Abend rocks Twitter (in German)
in: Blick am Abend 24.09.09
Which medium is most successful on Twitter?
Twitter: Reports, opinions and a guideline (in German)
in: persönlich.com 24.09.09
Twitter is not yet a key issue for Swiss media companies. That is one of the findings of a recent zehnvier study.
Simply strong (in German)
in: Berliner Type
The first "CP-Barometer", realized by marketing research specialists zehnvier, proves: Corporate Publishing is exceptionally important in times of economic crisis.
The hotel guest of tomorrow (in German)
in: Jahrbuch der Schweizer Hotellerie 2009
Meet the hotel guest of the future: a new zehnvier study uncovers the needs of tomorrow. Read the core findings in the new Swiss Hotel Yearbook.
Flexibility in economic crisis (in German)
in: absatzwirtschaft – Marken 2009
The CP-Barometer, realized by zehnvier on behalf of the European Institute for Corporate Publishing, informs about Corporate Publishing in the current economic crisis.
Digital Living analyzes digitization and networking – today and tomorrow (in German)
in: Stiftung digitale Chancen 02.03.09
Professor Dr. Thomas Hess, Director of the Institute for Information Systems and New Media at the Munich Ludwig-Maximilian University, and zehnvier strategy consultants conceived and carried out the new study Digital Living. It provides a structured and comprehensive overview of the way that people currently handle digital media. Besides, it examines and gauges various development prospects for networking and what consumers expect from future technologies and applications.
Digitization and networking to increase still further (in German)
in: absatzwirtschaft.de 27.02.09
Technical progress, increasing levels of network coverage, greater bandwidths with higher data speeds are factors which will expedite the progress of digitization and networking. So what kind of services will be part of the digital future? The study Digital Living, realized by zehnvier and Professor Hess of Munich University, finds that these services must fulfill specific requirements: they must be intuitive and easy to use, fast and secure.
Telekom: Study on Digitization and Networking (in German)
in: connect 25.02.09
The Digital Living study provides an overview of the way that people currently handle digital media. It sheds light on how networked consumers currently are in key areas of their own lives – such as leisure, work or exchanges with family and friends.
Digital Living – study published in Bonn (in German)
in: ntz 25.02.09
The study Digital Living shows that the importance of digitization and networking will increase still further in all areas of life.
International Study: LIFE – Digital Living (in German)
in: visavis 25.02.09
A new representative Internet study, realized by zehnvier and Prof. Hess of Munich University, shows a clear international trend toward the spread of networking into all areas of our lives.
Austrian Post launches new CP offering (in German)
medianet 27.01.2009
The Austrian Post launches the Firmenzeitung, a new offering targeting the Corporate Publishing sector. A study realized by zehnvier on behalf of the European Institute for Corporate Publishing supports that CP is already an interesting and still growing sector.
Corporate Publishing: Even more potential for growth (in German)
Marketing & Kommunikation Dossier 12/08
MARKET ANALYSIS: Corporate Publishing has gained in importance - and there is even more potential for future growth. In particular, Swiss companies are more optimistic about Corporate Publishing than their German and Austrian counterparts.
The hotel guest of the future (in German)
in: htr hotel revue 44 2008
Meet the hotel guest of the future: a new zehnvier study uncovers the needs of tomorrow. The findings will form the basis for the revision of the Swiss hotel classification.
New Swiss hotel classification system (in German)
in: TELE TOP - TOPSPEZIAL 28.10.08
What are the needs and expectations of hotel guests visiting Switzerland? Watch the TELE TOP TV report.
Brand Fashion (in German)
in: Bestseller October 2008
Brand Fashion can shape the perception of a brand. Employees become brand ambassadors.
New stars for Swiss hotels (in German)
in: Blick 27.10.2008
Good smelling rooms are as important for hotel guests as comfortable beds. These and further findings of an international zehnvier survey will form the basis of the future Swiss hotel classification.
Stars increasingly for environmental protection and soft facts (in German)
in: NZZ Online 27.10.08
Non-smoking rooms are as important for hotel guests as comfortable beds. These and further findings of an international zehnvier survey will form the basis of the future Swiss hotel classification.
Permanently connected (in German)
in: Media Trend Journal 7-2008
Regarding everyday life in Switzerland, the internet has massively gained in importance. Over 50 percent daily surf the web at home. At work, about one third do so.
Corporate Publishing: Haptic, handy, factual (in German)
MARKETEERS + PIONEERS August 2008
Stories, not slogans - magazines for customers and business partners offer various options for differentiation. A professional approach is getting increasingly important: Corporate Publishing is a market with two-digit growth rates.
The brand nature of hotel stars (in German)
htr hotel revue 24 2008
Hotel stars offer guidance to the guest. However, most guests do not have a good knowledge about them. Read the htr interview with Clemens Koob, MD of zehnvier.
Luxury brands discover TV (in German)
in: impact June 08
Until several years ago, luxury brands particularly relied on printmedia advertising. Today, with new shows and attractive target groups, TV becomes more and more appealing to retailers and manufacturers. Within the luxury sector, a process of rethinking has begun.
Study: SF promises higher advertising impact (in German)
persoenlich.com 23/05/2008
Ads shown in the programme of public broadcaster SF promise higher impact than ads shown in the programmes of private TV stations. That is a key finding of a new study by publisuisse and zehnvier.
Baseline Survey Corporate Publishing (in German)
HORIZONT 19/2008
New media investments and more precise targeting will stimulate growth in the Corporate Publishing market. However, there are shortfalls regarding performance measurement. That are findings of a study realized by zehnvier on behalf of the European Institute for Corporate Publishing.
Companies prefer print (in German)
in: Corporate Publishing 2008 acquisa update
Corporate Publishing gains in importance. However, comanies do not yet tap its full potential.
Fierce competition ahead (in German)
in: Werben & Verkaufen 19 2008
So far, Corporate Publishing Specialists have dominated the German CP sector. At present, advertising agencies enter the market and spur competition.
New study: Beauty and cosmetic surgery (in German)
BRIGITTE 11/2008
Almost every third German woman considers the idea of having a cosmetic operation. That is a finding of the new representative study on cosmetic surgery in Germany, realized by zehnvier.
Migros makes a lasting impression (in German)
Migros-Magazin 4 2008
Congratulations: For 200 Marketing Directors, Migros is the most impressive Swiss brand.
Beauty and cosmetic surgery (in German)
Annabelle 02/08
Every third Swiss woman considers the idea of having a cosmetic operation. That is a finding of the first representative study on cosmetic surgery in Switzerland, realized by zehnvier on behalf of ACREDIS.
Migros: most likable Swiss brand (in German)
20 Minuten 14/01/2008
Last year, Migros, UBS and Emmi were the Swiss brands that impressed top managers most.
Story of the Day: Brand Management in Switzerland (in German)
persoenlich.com 11/01/2008
A recent zehnvier report identifies the brands most admired by Swiss branding professionals. Migros, UBS and Emmi are the winners, Credit Suisse is missing. Besides, the study shows the relevance and most important tasks of brand management.
Brand management: CEO leadership is crucial (in German)
HANDELSZEITUNG Nr. 2 2008
CEO leadership is crucial to building the value of any brand - a fact frequently neglected by Swiss CEOs. Besides, brand management should highlight the role of employees in living the brand. This is the bottom line of a recent study by zehnvier.
Switzerland fascinates consumers more than ever (in German)
Marketing & Kommunikation 6/07
Swissness remains a critical success factor. Switzerland and Swiss offerings fascinate consumers more than ever.
Survey: Swissness remains a critical success factor (in German)
hotel+tourismus revue 08/06/2007
"Swiss Made" not only appeals to Swiss consumers.
Switzerland fascinates consumers more than ever (in German)
marketingmall.ch 08/06/2007
Financial services, watches, jewelry and food from Switzerland.
Half of German consumers consider investment in Switzerland! (in German)
Kapital & Steuern Newsletter 20/2007
Germans particularly favor Swiss products and services.
Germans trust Swiss Banks more than their German counterparts (in German)
20 Minuten 06/06/2007
According to a recent study, Germans prefer to bank in Switzerland.
Wealthy Germans Prefer to Bank in Switzerland
WealthBriefing 06/06/2007
A recent survey reveals that 77 per cent of high net wealth German citizens prefer Swiss Banks to their German counterparts.
Germans trust Swiss Banks (in German)
VISAVIS 06/06/2007
Swiss offerings fascinate German consumers more than ever! In particular, there is a higher level of trust in Swiss banks than in their German counterparts.
Trustmark Switzerland (in German)
Liechtensteiner Volksblatt 06/06/2007
Half of German consumers personally consider to invest in Switzerland.
Swiss consumers are crazy about "Swiss Made" (in German)
persoenlich.com 06/06/2007
Swissness remains a critical success factor. Switzerland and Swiss offerings fascinate consumers more than ever.
Survey: Half of consumers personally consider investment in Switzerland (in German)
Moneycab.com 05/06/2007
Swiss, but especially German consumers prefer Swiss products and services. Swiss Banks particularly benefit from this positive image.
swissnessmonitor: relevance of swissness for brand positioning (in German)
persoenlich.com 02/04/2007
zehnvier and DZ PRIVATBANK (Schweiz) initiate online survey to analyze the meaning and relevance of swissness to consumers.
Website Relaunch (in German)
persoenlich.com 02/12/2006
zehnvier has a new website. The relaunched site provides users with new and helpful content and includes many new design features.
«Individual TV Consumption Patterns on the Rise» (in German)
werbewoche 14/09/2006
Which are the most important conclusions of the study «TV – Medium of the Future»? Dr. Kerstin Schoegel and Dr. Clemens Koob, in charge of the project, provide information.
Media Mix: New Media Gain Weight (in German)
persoenlich.com 12/09/2006
The Swiss advertising industry expects new media to become more important in the future. Internet, mobile devices and ad-screens will gain weight within the Media Mix.
Where Are We Heading to? (in German)
DigiTrend 4/2006
The opinions of experts, consumers and advertisers regarding the future of TV show considerable differences. Nevertheless, there are clear-cut conclusions to be drawn.
Study: Media Mix of the Future (in German)
werbewoche 10/09/2006
zehnvier has finalized the third stage of the project «TV – Medium of the Future», an online survey of the swiss advertising industry. One of the main conclusions: industry representatives expect New Media to gain ground within the media mix.
What is Fair Compensation to top-level Management? (in German)
Cicero 7/2006
What is fair compensation to top-level management? The former Cellerar of the Benedictine Abbey St. Bonifaz in Munich and Andechs, Anselm Bilgri, provides information.
TV Consumers: Limited Willingness to Pay (in German)
persoenlich.com 12/06/2006
Six focus groups with TV consumers have taken place as part of the project "TV - Medium of the Future". Participants were interviewed about their viewing behaviour and various aspects regarding the future of TV. The article gives an overview of the most important findings.
TV - Medium of the Future? Audiences are Sceptic (in German)
mediaTrendJournal 6-2006
Digi Trend 2/06 presented the results of a Delphi survey, conducted on behalf of publisuisse that dealt with the future of television. From the same series of studies, consumer focus group results are now available.
TV - Medium of the Future? Expert Delphi Survey (in German)
DigiTrend 2/2006
How do Swiss and international experts judge the future of television? A zehnvier Delphi survey on behalf of publisuisse reveals eleven trends.
Skischools launch Service Initiative (in German)
Engadiner Post 07/01/2006
The Swiss ski and snowboard schools, Swiss Snowsports and zehnvier have initiated the „Swiss Snowsports Excellence” project. Aim of the project was to even better meet the expectations of guests in the future.
zehnvier: Service Initiative for Swiss Snowsports (in German)
persoenlich.com 04/01/2006
zehnvier, the Swiss ski and snowboard schools, and Swiss Snowsports have kicked off the "Swiss Snowsports Excellence" project. It aims at improving quality in all service areas of the Swiss ski and snowboard schools.