Marketing and Strategy

For us, marketing is a synonym for the ability to recognize market opportunities and customer needs and being ready for appropriate action.

We help top management make the critical decisions on marketing and strategy by generating market insights and transforming them into breakthrough strategies, be it on corporate, business-unit or product level.

By not only looking thoroughly at customers' needs and market challenges, but also carefully taking into account our clients' capabilities, we approach strategy development from a resource-based point of view.